Trajectory

CINE C.A.R.E.T.A.S. INC.’s History

CINE C.A.R.E.T.A.S. INC. is born as a non-profit corporation, incorporated to Puerto Rico’s Department of State on June 19, 2009. Ever since its conception, CINE C.A.R.E.T.A.S. INC.’s goal has been to develop film projects with life lessons to combat the evils that afflict our society. At the same time, we develop young artistic talent, particularly in schools, both public and private, in both artistic and technical areas.

CINE C.A.R.E.T.A.S. INC. sponsors Club C.A.R.E.T.A.S., at the Ester Feliciano Mendoza school, at Aguadilla, Puerto Rico. The name CINE C.A.R.E.T.A.S. INC. precisely comes from Club C.A.R.E.T.A.S., for which is important to know Club C.A.R.E.T.A.S.’ story.

CINE C.A.R.E.T.A.S.’ Achievements

Christian y Cristal (2009)

CINE C.A.R.E.T.A.S. INC.’s first project was Christian y Cristal (2009). A feature film inspired on Shakespeare’s Romeo & Juliet that shows how impossible it is to leave the world of drug dealing once inside. The film was recommended by Puerto Rico’s Department of Education and transmitted by Puerto Rico’s public TV stations, WIPR channel 6 and WIPM channel 3, obtaining good ratings.

LATEX (2010)

In 2010 CINE C.A.R.E.T.A.S. INC. collaborates with the Interamerican University of Puerto Rico, Aguadilla campus, in the short film LATEX. This film carries a message of HIV-AIDS prevention and captures the complexities behind Stockholm syndrome. The film is used as a resource by the Interamerican University in its psychology courses.

VALORES (2012)

In 2012, CINE C.A.R.E.T.A.S. INC. released Project: VALUES; a collection of 8 short films, 4 in English and 4 in Spanish. Renowned actors such as René Monclova, Tita Guerrero, Jailene Cintrón, Geraldine Fernández and Edna Lisboa participate on the films.

The project was well received by teachers and counselors. Puerto Rico’s Department of Public Education acquired 1,500 copies and committed to distributing one copy per each school on the island. The project was also sponsored by the Association of Teachers of Puerto Rico, then exclusive representative of the Magisterium.

The movies Fiesta navideña and Vidas’ Tree, part of VALUES, were also transmitted by the Puerto Rico Corporation for Public Broadcasting, channels 6 and 3 the same year.

Conceiving the Prevención Series

In 2013 we began producing a series relating to different types of prevention. Due to the large scale and ambitiousness of the project, it was chosen to divide it in three sub-projects under the name “Prevention Series” These projects are: “PREVENCIÓN”, “ALERTAS”, “CONSEQUENCIAS”.

René Monclova, Yamaris Latorre, Richie Dalmau, Camila Monclova, Jailene Cintrón, Geraldine Fernández, Edna Lisboa, Sully Díaz, Nellianne Arce, Teófilo Torres, Chief Tino, Nilka Ramos, Edwin Emil Moró and Marian Pabón appear throughout the series.

No to Poison!

In 2016 we finished post producing the first movie of the Prevention Project, “No to Poison!“. It is the first puertorican film made using virtual stages in 3D, and this was achieved on a very limited budget. The film has been chosen for various festivals. Particularly the International Film Festival of Odisha and the GardenCity International Festival en Bangalore, India.

24 Hour Film Project: The Barber & the Beggar (2016)

On September 2016, CINE C.A.R.E.T.A.S. INC.’s staff collaborated with filmmaker Juan Carlos Ruiz in participating of Puerto Rico’s chapter of the international film festival “48 Hour Film Project”. The Barber and the Beggar (“El barbero y el mendigo”) was directed by Víctor Aldarondo, with a cast of students from Mr. Aldarondo’s advanced theater classroom and CINE C.A.R.E.T.A.S. INC. technicians, among other talents.

The Barber and the Beggar obtained 6 awards on this festival, the most awards won by any contestant:

  • “BEST ACTING ENSEMBLE”
  • “AUDIENCE CHOICE HONORABLE MENTION- GROUP A”
  • “BEST USE OF GENRE”
  • “5th PLACE BEST FILM”
  • “BEST MUSIC”
  • “SPIRIT OF PUERTO RICO AWARD” (this last meaning talent and tenacity in cinematographic creativity.)
Premios del 48 Hour Film Project

I say no to the poison (2017)

During 2016’s summer we recorded “Le digo no a ese veneno” (I say no to the poison) to accompany PREVENCIÓN. This song is interpreted by Emily Cortés, who plays Nelly in No to Poison! and who was also a finalist at Daddy Yankee’s battles at “La Voz Kids” 2015.

PREVENCIÓN (2017)

On April 2017, PREVENCIÓN premieres at Ester Feliciano Mendoza School’s theater. The project consists of three short films and a music video.

  • No to Poison! (all levels) is a movie that tackles drug distribution in elementary schools. It’s starring: Richie Dalmau and Camila Monclova.
  • Terror on the Playground (intermediate and high schools), this is a movie about physical bullying. Edna Lisboa appears on it.
  • Wrongful Incitement (intermediate and high school), a movie on sexual bullying, better known as sexual harassment, with René Monclova and Yamaris Latorre.

Road Cinema (2017)

On August 2017, CINE C.A.R.E.T.A.S. starts offering the Road Cinema services, through which movie projections are delivered to schools and other institutions with social purposes within Puerto Rico. The Road Cinema allows people to raise funds for different causes using the films that we have to offer to them.

Hurricane Maria

With hurricane Maria’s arrival, Cine Caretas enters a transformation period. The Road Cinema becomes Rodantes LLC to expand this service’s movie selection. Nevertheless, economic circumstances rendered this efforts ineffective and the Road Cinema returns to Cine Caretas’ hands in 2019.

The Closing of Cine C.A.R.E.T.A.S. Inc. (2019)

In 2019, Cine Caretas coordinated a crowdfunding campaign for the distribution of PREVENCIÓN on BluRay and DVD. Unfortunately due to the economic circumstances it was decided to postpone the crowdfunding campaign indefinitively and on December 2019 we decided to close the company.

Before shutting down that December, Cine Caretas granted the Puerto Rico Corporation for Public Broadcasting the royalty free right to use, modify, and broadcast, through any medium, the 12 movies included in the Prevention Project, Project: VALUES, and Christian y Cristal. Also before shutting down, Cine Caretas left then executive director Javier Cordero in charge of the preservation and continuation of all of Cine Caretas’ published and unreleased works.

Rey confronta al barbero.